How to create a story

I’m a sucker for stories. It connects with the human brain so well that you can completely get into it. The power of stories is used by writers, marketeers and good business leaders. It can create reality distortion fields and narrative fallacies. I’m fascinated by the underlying constructs that make a good story. Ira Glass, host of This American Life, explains some building blocks of story telling. Also take a look at this short movie, great story, so simple.